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The formula combines vitamins, minerals, cellular health compounds, biotics, antioxidants, and whole food phytonutrients.
September 22, 2026
By: Mike Montemarano
Tmrw, an all-in-one daily longevity supplement designed to replace 20+ individual supplements with one scoop, officially launched in the U.S. It was developed over more than two years across more than 100 iterations, containing 88 clinically studied ingredients with roles in healthy aging, foundational nutrition, cellular health, gut health, cognition, stress, and more.
Tmrw was founded by Anthony Baxter and Stuart Vaughan, the founders of Simply Nootropics, motivated by years of seeing customers build increasingly complicated supplement routines, often taking ten or more products each day to cover different areas of health. Baxter was also personally motivated after experiencing severe burnout while running a digital agency that pushed him to take his own health more seriously, the brand reported. The Blue Zones, regions of the world known for exceptional longevity, offered early inspiration that shaped Tmrw’s signature blue brand and product design.
“People shouldn’t need a medicine cabinet full of supplements to take their health seriously,” says Anthony Baxter, founder and CEO of Tmrw. “We had spent years watching customers add one product for energy, another for gut health, another for cognition, and another for longevity. With Tmrw, we wanted to bring those systems together without cutting corners on the ingredients, dosages or quality standards that actually matter.”
Tmrw entered its official U.S. launch with more than 35,000 orders and one million servings consumed to date. The brand now serves customers across 57 countries, with the U.S. being its largest market.
Tmrw combines activated vitamins and minerals with longevity actives, cellular and mitochondrial support, pre- and probiotics, antioxidant and inflammation support, cognitive and stress support, and whole-food phytonutrients. Unlike many greens and reds powders on the market, Tmrw includes clinically dosed longevity ingredients, such as 500mg of NMN, 1000mg of CaAKG, 1,200mg of taurine and 100 mg of Ubiquinol CoQ10, alongside a 10-strain probiotic blend, prebiotics, digestive enzymes, activated B vitamins and an adaptogen and nootropic complex. Tmrw discloses its ingredient dosages, with a focus on clinically relevant amounts rather than simply building a longer ingredient list.
The brand is NSF Certified for Sport, which verifies label accuracy, screening for banned substances, and auditing of manufacturing facilities. Every batch is third-party tested and manufactured in New Zealand to pharmaceutical-grade GMP standards. Tmrw has a science advisory board to help guide the brand’s formulation, research, and future product development. The board includes: Brian Ramos, PhD, a Yale-trained neurobiologist and Tmrw’s head of research and development; Kristen Holmes, PhD, whose work focuses on circadian health and recovery; Dr. Clay Moss, MD, focused on metabolic health and human performance; and Dan Giordano, PT, DPT, CSCS, a physical therapist and performance specialist.
“Tmrw just has the ‘it’ factor,” said Ramos. “Anthony Baxter’s ambition to develop a truly all-encompassing longevity formulation that follows the most stringent product standards in the industry is balanced against true care of the customer’s needs and building whole health from within. We went the extra mile with rigorous NSF certification from day one alongside impeccable research and development that didn’t cut corners.”
Tmrw intends to conduct additional observational studies and other clinical research in the near future, focused on its core formula as it builds its U.S. presence and continues expanding within the category.
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